Steve Okun, president, has been a major force in the automotive appearance-care business for over 35 years, successfully shaping the Industry nationwide. Starting out in the carwashing business as a teenager, Okun has owned and successfully operated some of the most profitable appearance-care businesses in the country, including full-service and exterior car washes, truck washes, and ultra-upscale detail centers. Okun and his businesses have been the subject of numerous national newspaper, magazine, and television features over the years. As the innovator of carwash marketing concepts such as menu-merchandising and service advisors that changed the sales practices in the professional carwashing industry, his proven techniques remain essential to industry appearance-care profits today. As well, his dollar-per-car revenue assessment has become a financial standard within the Industry.

Outside of the carwashing industry, OKUN co-developed the LEXUS CERTIFIED PRE-OWNED VEHICLE remarketing program, and later its sister program for Toyota, which resulted in significantly enhanced residual values, stabilized pricing, and a dramatic increase in system profitability. OKUN concurrently established system-wide remarketing standards for cosmetic reconditioning and appearance-care throughout the automotive industry. An outgrowth of those initiatives enabled us to develop a robust new appearance-care profit center for automobile dealers nationwide.

OKUN’S ASSOCIATES Create A Uniquely Qualified Ensemble.

Early in his career, OKUN realized it unlikely that any lone individual could effectively corner the market on creativity and innovation, so he decided to cherry-pick the very best from outside his company and recruit them as Associates, thus utilizing them as part of an ensemble of seasoned experts. The result created an exceptionally powerful team of “as-needed specialists” who could be drafted for specific tasks. Instead of employing a full-time staff of generalists, OKUN found it more beneficial to outsource from a network of strategic professionals who, at that given moment in time, are at the very top of their game.

This unburdened networking enables S.M.OKUN & Associates to gain a select group of experts chosen exclusively for their special expertise in a most cost-effective fashion for their clients. Secure in their own exceptional understanding and knowledge of both “what to do” as well as “how to best do it”, OKUN is perfectly positioned to deliver clients whatever they need, whenever they need it, for as long as needed. That powerful dynamic affords valuable flexibility, secure intellectual property and sensible asset management that benefits each and every client. Call or email us for more information relating to your specific needs.